Editor's Choice Decorated apparel business owners who are well established and desire the knowledge needed to expand and grow their business now have an Imprinted Sportswear Show workshop designed especially to meet their needs. Led by well-known industry consultant Mark Venit, this all-day class will lay the foundation on which you can build a successful plan for business growth and expansion. — Richard Lebovitz, Editorial Director, Impressions Thursday, October 2 Getting to the Next Level: Surviving and Thriving in Good Times and Bad 10:00 a.m. – 5:00 p.m. Mark L. Venit, MBA, Apparel Graphics Institute For: Screen Printers, Embroiderers, Digital Decorators (200-400) Concerned about your company’s outlook in uncertain economic times? Is competition driving you nuts? Looking for SPECIFICS and SOLID SOLUTIONS about how to grow your custom apparel graphics sales volume in the face of entrenched competition and lowball predators? Frustrated about finding your way to “the next level?” Here’s your chance to move your business forward as marketing guru Mark Venit reveals the secrets that’ll change the rules of the game to YOUR advantage! Fasten your seatbelts, as Venit takes off the gloves in this power-packed program that smashes conventional wisdom about who makes money in our industry and how they make it. What you’ll take home is the strategic game plan AND the tactical weapons to meet — and defeat — your toughest competitors in ways they never imagined! In this session, you'll learn: • How to position your company for sustained long-term growth and profitability • What types of advertising media and campaigns work for selling custom apparel graphics (and which don’t!) • What are the magic words and tested techniques that transform price shoppers into long-term customers, • How to penetrate corporate accounts, enhance customer loyalty; boost order frequency, and increase “ticket size” Inkjet-to-garment digital decorating is no longer the wave of the future -- the future is here! With new technology coming into the marketplace every month, it can be difficult to discern the advantages of one process over another in deciding what would work best for your business. Join industry expert Chris Bernat for this overview of the latest inkjet-to-garment digital decorating trends and simple production tips. Saturday, October 4 S22 Inkjet-to-Garment Digital Printing {NEW!} 10:30 a.m. – 12:00 p.m. Chris Bernat, Vapor Apparel For: Everyone (100-200) Find out what all of the buzz is about! Digital imaging technology has established itself as a viable complement to screen printing and embroidery. This must-attend session provides insight into the basics of this burgeoning decorating technology. The advantages of adding direct-to-garment capabilities to your existing decorating processes will be addressed as well. In this session, you'll learn: • What direct-to-garment digital printing equipment is available and the technologies they use • How to implement a workflow system for using direct-to-garment digital printing equipment • How to put into place a practical color management system in your shop